Nyhetsshowen

Nyhetsshowen is Göteborgs Postens early morning newsshow.

The new identity is a hint to "classic" news graphics with a modern take. The rolling logotype is supposed to lead the thought to an always on news station where the latest and greatest are talked about. It was important to distinguish the brand from GP' while still keeping a connection. This was done with the use of GP's classic font’s and some of the colors.

Brand development / Göteborgs Posten / 2024/25